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HOW IRENA SOPRANO'S LITTLE IDEA TURNED INTO A GLOBAL SUCCESS: MANY FASHION SHOWS AROUND THE WORLD, INTERNATIONAL GLORY, LARGE-SCALE REBRANDING Friday, 31 March 2023

HOW IRENA SOPRANO'S LITTLE IDEA TURNED INTO A GLOBAL SUCCESS: MANY FASHION SHOWS AROUND THE WORLD, INTERNATIONAL GLORY, LARGE-SCALE REBRANDING

Irena Soprano is a successful businesswoman, fashion designer, and proprietor of numerous apparel companies. Influencers and celebrities alike wear her clothes. It all began with a tiny business, which is an amazing truth.

Irena established a high-end boutique-atelier in 2011. Here, high-end gowns were made to each person's specifications. Irena came up with the concept for her original crystal gowns in 2017. At that time, "SOL Studio" created its own method for embedding diamonds on cloth in a variety of forms and sizes. Irena then launched a new brand in 2018 called "SOL Angelann." By the way, the brand's signature item has evolved over time to be diamond gowns.

Irena recognized it was time for a new stage as the production increased and the viewership rose. In reality, the company rapidly rose to prominence on a global scale. Additionally, well-known stars like Beyoncé, Lady Gaga, Mariah Carey, and Paris Hilton can be seen wearing "SOL Angelann" gowns on red carpets.

It makes sense that people would be interested in and admire "SOL Angelann." The primary style of brend is based on the interior freedom of a contemporary, successful woman who, despite having a strong moral code, an astute mind, a strong work ethic, and the ability to support herself, allows herself the indulgence of maintaining her femininity and highlighting her attractiveness. If we're talking about goods, the brand's selection is a timeless standard. From strapless dresses to long dresses that reach the floor, everything is available. In general, the finest producers in the world create all of the fabrics used in stitching designs, including crocheted viscose, crêpe, silk, gabardine, wool, and cashmere.

The main monobrand store "SOL Angelann" by Irena Soprano opened its doors in a posh area of Moscow city in 2021. The company has five times more manufacturing capability, a distinctive line of printed gowns, an enlarged selection of shoes, swimsuits, and crystal-encrusted purses. The brand expanded inteationally, incorporated as a business in the UAE, and effectively hosted a fashion show in Dubai at the end of the year.

2022 was a busy year. First off, the company broadened the scope of its fashion weeks by taking part in events during fashion weeks in Dubai, Milan, Paris, New York, Berlin, and Frankfurt. Moscow, Paris, London, Munich, Los Angeles, Qatar, Dubai, Abu Dhabi, Kuwait, and Tashkent are among the cities where the "SOL Angelann" designs are displayed.

Additionally, 2022 has evolved into a year of significant shifts. Irena has gotten numerous suggestions for expanding the company. A lot of financiers wanted to work with the company. The decision was made to grow "SOL Angelann." a comprehensive makeover of the business followed. The company now goes by the moniker "SOLANGEL." We can confidently state that this marks a new episode in the brand's history of fashion.

There are many activities scheduled for 2023. The business is already in the process of reorganizing. The company intends to grow and start operating in the Middle East in the coming year. Here, new shops will start to emerge. The fabled crystal gowns can be easily found in Dubai Mall, Emirates Mall, and many other prestigious retail centers.

This path was not picked at random. These garments are frequently chosen for rugs by the majority of the East's top personalities. Nadine Abdel Aziz, Cyrine Abdel Nourx, Lojain Omran, Cyrine Nour, and numerous others are a few examples. It truly demonstrates excellence. Active talks with the biggest retail malls in China and Korea are already under way in another attempt to dominate the Asian market. 2023 will undoubtedly be a wonderful, exciting, and fascinating year! "SOLANGEL" is capable of anything.

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